Case Study — Brand Identity
NOVA
A conceptual drone delivery service. Keep the speed, lose the friction with nature.
00 — Film · NOVA, 2026Full screen ↗
01 — Brief
A delivery brand that doesn’t exist, yet.
NOVA co. is a conceptual delivery drone service my classmates and I came up with, for an in-class project to build a campaign for a non-existent brand of our choice.02 — Idea
Keep the speed. Reduce the friction with nature.
Delivery culture has become obsessed with speed and accessibility, often at the expense of the planet. NOVA keeps both, but swaps the road for the air: electric, solar or battery-powered drones that cut annual carbon emissions.03 — Identity
Tall, sharp, unhurried.
A full brand system: logo, mark, typography, colour, motion and applications, documented across nine guideline spreads. Click any spread to view it full size.Fig. 01 — 09NOVA brand guidelines
04 — Service
What if NOVA was in our daily lives?
The service in context: ordering, tracking and delivery by air.UI/UX@primmyaa
Brand, motion & 3DBrian Yoo
Fig. 10NOVA delivery service